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If fashion is a spectacle, then we sort of would want
to use technology towards a little bit of that spectacle,
you know, to get attention or to make a statement
or to express something.
But on the other hand, in the more practical sense,
I think technology has a lot of potential.
It's a really good way to solve or address or approach a lot
of the problems that we typically deal
with in regular clothing design.
So, for instance, if you're designing a winter coat
at the moment, your goal is to keep the body heat in.
That's all we have to do.
We have body heat and we have
to make sure it doesn't get anywhere.
With technology you can actually be generating heat.
So maybe you'd only generate it
when the person is actually cold instead
of trapping your body heat all the time.
So then we'd have a garment
that is a little bit more dynamic or responsive.
It meets the users' needs in a better way,
a more efficient or adaptive way.