How Do Buyers Get Upside down

We say all the time that "What's in your mind will be in your customer's mind." Nowhere is this more true than while presenting a deal to your customer. It's critical to understand this when you show numbers to a buyer who ​owes more to the bank than the market value of their vehicle - what we call "being upside down". Understanding ​how customers get upside down will help you negotiate successfully and help you offer solutions. Get the facts​ now.