Social Media Marketing, Streaming Media And Blogworld. Buzzboostertv #18

SHAHAR & NASHLAH BOYAYAN Buzz Booster TV #18 November 11, 2010 __ SHAHAR: Welcome to BuzzBooster.TV. In todayís show weíre going to talk about a cool game going around and weíre going to talk about two awesome tools for you to use. NASHLAH: Yes. SHAHAR: And Streamy Media is happening and remember we talked about streaming before during and after. NASHLAH: Yes. SHAHAR: Right. They started a huge buzz about a game that was going to happen during theÖ NASHLAH: Yes and let me just say itís the Streamy Media Conference. SHAHAR: Conference, yes, in the west, in LA. Okay. Tell me about the game, what happened? NASHLAH: Well we have a cool game going on before and during the course just like you said and Iím assuming after, it hasnít happened so I donít know. Basically, they send you an e-mail initially to sign up and itís a mission if you wish to accept it. Then itís related to QR codes and if you remember a few episodes back when we were talking about Blog World using QR codes to get people to come to their booths; so this is something similar where youíll scan the code and it then sends you a mission, you have to of course go to the conference and then at the conference there are parts of that mission you need to do. SHAHAR: And other codes to scan. NASHLAH: And other codes for you to scan. SHAHAR: I would say its one step up on what Kodak did in Blog World because they created the excitement of participating and not giving too many details, remember the brain cannot cope with an extra question by having the mission and having mystery or mystique incorporated always helps. NASHLAH: With Kodakís for instance it was cool where you would scan it and find out more about the company and thatís a great way to do that; but it pretty much stopped there. Whereas this itís actually making the person whoís scanning thinks that theyíre part of this game. SHAHAR: Yes. In a conference where they attract a lot of people that like games already, I think itís going to be awesome. NASHLAH: Yes. SHAHAR: Very cool idea because again itís teaching people how to use QR codes, remember they were a little slower to adapt to this code. It allows you to do so many things in your business. So see you have a contest here, you have brochures with things for people to do in order for them to get a prize, you could use it to put information in a book; so many, many uses for QR codes. NASHLAH: Many uses. SHAHAR: Do you have something else to say about that, you know. No. So we have an interview with the interactive marketing director of Kodak; talking a little bit about that. NASHLAH: Basically the guy who had the idea of doing this at Blog World at Kodak. SHAHAR: Yeah. So letís take a look. [INTERVIEW AT BLOG WORLD CONFERENCE] SHAHAR: Hi, Iím here at Blog World, 2010 with Tom Cohn (ph) from Kodak. From all the booths that we saw here he had an amazing strategy guess using what? QR codes. Tom tell me a little bit first about you? MR. TOM COHN (PH): Okay. My names Tom. Thank you for the opportunity to be here. Iíve worked for Kodak for a number of years and I do the interactive work with Kodak, kodak.com, social media channels and stuff like that. Weíve been at social media at Kodak about four years now starting with the blog but now itís even more important for us because the products actually use social media as part of the products themselves. We have cameras that have share buttons on them and send your pictures right to Facebook for instance. SHAHAR: Okay. Tell me about this mechanical game that you put here? MR. COHN: Itís like a little contest. We call it the QR code trip. It was actually an idea that we had. I called up our friends at Ford and Pepsi, the social media teams there, and said you guys are going to be at Blog World with us how about we do something fun together using QR codes, this is a media conference, and letís push the envelope. You know you realize the QR codes the adoption is less so in the US but itís coming on strong. Weíre late but weíll catch up, I guess. SHAHAR: I have seen the last few months that itís getting more and more traction. MR. COHN: Exactly. SHAHAR: If you put this a year ago a lot of people wouldnít know what that was. MR. COHN: I agree. Then here in Japan, it figures (ph). SHAHAR: Yes. MR. COHN: We figured we could do something that they hadnít done anywhere. Essentially, you solve the QR code to answer a question from this brochure, then follow us on Facebook and follow us on Twitter. Those are the three things times the three brands you can enter to win valuable cash prizes from the three brands. So we gave out our first winner last night. He was thrilled. He got a brand new pocket video camera, he got a bag from Ford and swag and a whole bunch of Pepsi stuff as well. It really worked out great. This really was a very organic boom (ph) that we did this thing. We werenít sure if people would like it. If theyíd feel the entry was too high but this was pushing the envelope at this point. SHAHAR: How was the attraction for that? MR. COHN: Pretty good. We had lots of questions. It was amazing to me that people were like, what is this, I donít have a reader. So letís go find you one. We even walked them through well just search Google, a myriad of readers and you should be doing this is a new media. I want to guilt them into it. SHAHAR: A little education marketing there. MR. COHN: Exactly. And from a Kodak perspective we are interested in QR codes and putting interest as well into packaging and stuff and it just makes sense in a retail environment that youíd put a QR code on a camera, on a printer or a Disney picture frame or something, that links to say a video with marketing benefits describing things and helps cut through the clutter that your surrounded with sometimes. Itís only going to help Kodak. SHAHAR: Thatís very nice. How was, for Kodak, the Blog World so far? Let me give you one part. You know that Nashlah sheís with the camera right now. She was to the Blog World to play this game. MR. COHN: Was she? SHAHAR: Yeah. When we got this we said, this is so smart; because youíre talking about partnerships with different companies, youíre educating people and you use the latest technology. MR. COHN: It just kept getting better. SHAHAR: Yeah. MR. COHN: And the partnering with Ford and Pepsi itís logical and fun theyíre great people and I really was the social media teams that handled those places, weíve known each other because weíve shared, socially and our business practices and so we had a good time. So you asked about how Blog World is for us, weíre having a ball. People are really resonating with this theyíre winning video cameras and actually we have a Ford car in ourÖ we were going to do a fun video that we were going to record in our booth and having them draw a piece of art and essentially having it evolve throughout the day but once we got a Ford car it was neat, wrap this car; now people are drawing on the car and I think the first video went out last night. Itís really cool. SHAHAR: On the first party you guys also gave away some camerasÖ MR. COHN: Oh, yeah. SHAHAR: Öand a swimming pool, I got one. It was really fun. Thank you so much for being here and supporting all the social media people here with what you do. MR. COHN: Youíre welcome and thank you. SHAHAR: Youíre welcome. [END INTERVIEW AT BLOG WORLD CONFERENCE] SHAHAR: You know I personally love QR codes. NASHLAH: Me too. SHAHAR: I think there are so many possibilities there. NASHLAH: So many possibilities. Itís just a matter of you thinking of something, okay how can I utilize this in my business. SHAHAR: Uh-huh. NASHLAH: Itís not complicated to get it, to do. We talked about it a couple episodes ago. Itís not complicated at all and you can do something thatís so different and itís interactive and can use it for so many benefits. SHAHAR: Yes. Now letís go to social media a little bit. NASHLAH: Yeah. SHAHAR: What have you seen that is new? Let me tell you one for example. NASHLAH: Okay. Tell me one. SHAHAR: Facebook, it doesnít allow you to create groups anymore and now they have another group feature. The groups that were there they can stay there but people cannot start a new one; which is kind ofÖ Well two sides here, one, I donít think people were going to those groups a lot anymore; but from a business prospective it was the only place that allowed us to send e-mails to everybody at once because of the pages and the profile doesnít allow that. So that was one thing that changed on Facebook recently and now they have the spam filters for the pages. What they assume is spam they can filter that before they allow you to show your page or not.; which is good because bigger pages they get tons of response. NASHLAH: So what are they filtering? SHAHAR: Well what they assume is spam. NASHLAH: Okay. So you went somewhere and put something on your wall. Okay. SHAHAR: So a little bit more babysitting here because now you have to go to your pages and check them all the time. If you think that you should be going to a page anyway to interact with your prospects and customers its okay. NASHLAH: But itís more work to do. SHAHAR: But donít forget. NASHLAH: To moderate those spam comments and stuff is it easy to do? SHAHAR: It is very easy, itís right in the menu bar. You click on options and itís going to show you the spam filter and then youíll check and youíll see what they didnít approve and when you click on the ìxî you either approve or not. In mine so far most of the things that they thought was spam it was not but theyíre guessing. Okay. I have a cool tool for Twitter. NASHLAH: You do, tell me. SHAHAR: For example if you want to unfollow people that do not have a lot of interaction going to put in the show notes the link for that. So you can use that tool to unfollow people that donít have a lot of interaction with their followers or with you and/or are not following you back. NASHLAH: So what would be the benefit of doing that? SHAHAR: You know I really donít know because the fact that a person doesnít interact a lot itís bad for themÖ NASHLAH: Itís kind of interesting, it will help you with your ratio of how many people are following you a little bit. SHAHAR: Tell us a little bit about the ratio. NASHLAH: So you want to be able to have the ratio of how many people youíre following and how many people are following you back, thatís one point. But I think itís debatable whether itís right to unfollow somebody whether theyíre active or not. Theyíre still someone who might be interested in you. Now the fact that you once unfollowed them doesnít mean that theyíll unfollow you. SHAHAR: So letís see how that goes. Whatís the other tool? NASHLAH: The tool that I had today is that itís more business related in terms that itís social media but itís along the same lines of I have a business and there are things that need to be done; how can I structure it and organize it in a way that itís not so overwhelming that things donít fall through the cracks. SHAHAR: Yes. NASHLAH: So thereís a tool that we use, a project manager tool; basically you put all the projects that you have in your business there and you put all the tasks related to that and now it keeps track of everything that needs to be done. If you have employees itís easy for them to know what they have to doÖ SHAHAR: Or outsourcing it. NASHLAH: Öor outsourcing it, itís simple to. Theyíll know what to do. It has like, when you have the task it has the description of the task and all that and they can even log their time as theyíre doing it. Whatís also nice about that tool is that when you click on the projects tab, you get to see everything thatís in progress, on hold, completed. So it gives you a birds-eye-viewÖ SHAHAR: Of everything that is going on. NASHLAH: Exactly. SHAHAR: The thing we hear a lot especially with the small business owners is that they are overwhelmed and even when they have the virtual assistant they really donít know how to delegate and what to delegate. This tool would help them a lot because not only would you see the project you see the tasks. Okay. By seeing the tasks you know what can be outsourceable or not and again you keep control of that because they have to log in with the time. It just helps you grow and itís an open source too. NASHLAH: Itís funny that you said a lot of times people will delegate and they donít know what to give the person, thatís so true; especially in the beginning like if itís the first time youíre doing it, this where youíre outsourcing. It is hard to find out what to give them because youíre so used to doing everything yourself that itís like ohÖ SHAHAR: Itís a big thing. NASHLAH: Itís hard to say, like, do this, do this and Iíll trust that youíll do such a great job as I do. But when youíre putting it into project management youíre thinking sequentially. Okay, what needs to be done in order for this project to be completed and this and this? It opens your eyes to say okay, wow, I really can outsource things. To get the tool dotproject is the name of the project management tool and I think its dotproject.source.net; weíll have that in the show notes as well. SHAHAR: Itís a very good tool and again you should implement that in the beginning so you can grow in a more organized way. It makes things a lot easier. We use that tool quite a bit. NASHLAH: Yeah, on a daily basis. SHAHAR: Yeah, even projects with clients. If you are consulting, or if you are a new media agency, that again is where youíll going to control all the projects for your clients. Okay. I hope youíve enjoyed the show for today. Donít forget to check our coaching program, buzzinnercircle.com. See you next time. NASHLAH: See you there. [End Video]