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[MUSIC PLAYING]
DAVID MCWILLIAMS: What I think the most important thing is if
you can actually get people to do what they love.
If you think about it, you'll always be good at
the thing you love.
So the idea is never to shackle--
I mean, I'm a refugee from a large investment bank.
I call myself a recovering banker.
It's like being an alcoholic.
I'm just getting over it.
And one of the reasons, I think, that you can get the
best out of people is if you let them do
something they love.
So for example, if you're employing somebody and you
realize that they're great communicators, but they might
not be very good analysts, and you employ them as an analyst,
but they're actually much better persuaders and
communicators and articulators, then you pushed
them into that area.
And then people, once you give somebody something they love,
they're going to be good at it.
Once they're good at it, they love what they're doing.
Once they love what they're doing, they get better.
So I think that's the way to innovate, is simply to try and
find that little spark in somebody that makes them a
bigger person than they were when they came in the door.
And you can find it, usually.