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Internet marketing, or online marketing, refers to advertising and marketing efforts that
use the Web and email to drive direct sales via electronic commerce, in addition to sales
leads from Web sites or emails.
Internet marketing and online advertising efforts are typically used in conjunction
with traditional types of advertising like radio, television, newspapers and magazines.
Internet marketing can also be broken down into more specialized areas such as Web marketing,
email marketing, and social media marketing.
Web marketing includes e-commerce web sites, affiliate marketing Web sites, promotional
or informative Web sites, online advertising on search engines, and organic search engine
results via search engine optimization or SEO