Telstra Lte - B stadium trial

We are using a thing called LTE Broadcast. Effectively what is allows us to do is to take a little capacity out of a cell, and allocate it to a broadcast or multi cast channel so that all the users in the cell that want to watch the same information can get access to it. When you consider what happens in a busy cell with lots of users they could quickly use the cell capacity up which would mean new users couldn't watch any media, or any video. And also from our point of view, when we think of planning the network and its design, its a way that we can off load network traffic. So it makes the network more efficient as well. It started off as a fairly simple technology demonstration, so that we could actually try and understand how the cells interact with each other. What happened when Channel Nine saw it, was they got very excited about doing a trial end to end, so we have been able to take the media feeds from the ground, up to where the Channel Nine studio is, convert them to the different screen size formats, and rebroadcast them back over the Telstra network and into the cells on the ground. So it actually is a fantastic example of how you can build an ecosystem end to end. Well the next steps for this technology really are to see how the ecosystem evolves. To make this ecosystem work, we need devices. We are already seeing the silicone that goes inside the devices being available in devices; we are starting to see as popular and coming into the market. When that hits critical mass that is when a lot of operators around the world will make commercial decisions about how they are going to bring it to market.