Comfort Zone Products for Stress Reduction in Cats & Dogs

ALRIGHT SO HERE'S THE THING, WE LOVE OUR CATS, I'VE GOT ONE OF THOSE. WE ADORE OUR DOGS, I'VE GOT ONE OF THOSE TOO. WHAT WE DON'T LOVE AND ADORE IS SOME OF THE THINGS THEY DO. LETS FACE IT, WHEN OUR PETS GET STRESSED, UM THINGS HAPPEN. YOU KNOW WHAT KIND OF THINGS I'M TALKING ABOUT SO WITH US TODAY TO TALK ABOUT SOLUTIONS FOR WHEN OUR PETS GET STRESSED IS DR. PETREE, DIRECTOR OF TECHNICAL SERVICES AT CENTRAL GARDEN AND PET. WELCOME DOCTOR! THANK YOU! WELCOME TO YOU RUBY. WE'VE GOT RUBY ON THE SET HERE THIS MORNING, SHE'S A LITTLE BIT STRESSED TOO BEING KIND OF IN AN UNFAMILIAR ENVIRONMENT AND I WANTED TO TALK ABOUT THAT BECAUSE STRESS DOESN'T JUST EFFECT US AS HUMANS RIGHT? ANIMALS GET STRESSED AS WELL. WHAT CAUSES THEIR STRESS? YOU KNOW ANIMALS CAN BE STRESSED FOR MANY REASONS, FOR CATS THEY REALLY DON'T LIKE CHANGE. SO A NEW BABY IN HOUSEHOLD, A NEW DOG ANOTHER NEW CAT THAT'S INTRODUCED TO THE HOUSEHOLD. WOW. A LOT OF DOGS DON'T LIKE NOISE SO JUST THUNDERSTORMS, FIREWORKS, THINGS LIKE THAT MMHMM MY DOG HATES THAT AND MY DOG IS A PUPPY SO I NEED TO TALK TO YOU AFTER THE SHOW ABOUT HOW I HANDLE THE PUPPY YEARS. BUT CATS AND DOGS, NO PUN INTENDED, REALLY ARE DIFFERENT ANIMALS AND SO WHEN YOU TALK ABOUT STRESS AND HOW THEY EFFECT EACH INDIVIDUAL PET IS DIFFERENT BECAUSE SOME OF THEM WILL EXHIBIT DIFFERENT BEHAVIORS. I KNOW MY CAT DOESN'T MIND THE THUNDER, MY DOG GOES AND HIDES UNDERNEATH THE COUCH SOMEWHERE. YEAH, ABOUT 18 MILLION DOGS IN THE U.S. ARE AFFECTED BY NOISE PHOBIAS AH EITHER BY THUNDERSTORMS OR FIREWORKS AND ABOUT THE SAME NUMBER OF CATS ACTUALLY IS AFFECTED BY STRESS WHERE THEY WILL ACTUALLY DO INAPPROPRIATE BEHAVIOR SUCH AS URINE MARKING OR THE VERTICAL SCRATCHING THAT CAN REALLY DAMAGE YOUR FURNITURE. GIRL, THAT VERTICAL SCRATCHING IS DRIVING ME CRAZY. HOW DOES A PRODUCT WORK THAT MAY HELP KIND REDUCE OR PREVENT THESE BEHAVIORS BECAUSE I KNOW IT'S GOT TO PHEROMONES BUT WALK ME THROUGH THIS. PHEROMONES ARE CHEMICALS THAT ANIMALS EMIT TO COMMUNICATE WITH EACH OTHER IN THE SAME SPECIES. FOR INSTANCE, CATS THE FACIAL RUBBING THAT THEY DO, EITHER ON PEOPLE OR OBJECTS YEAH THEY'RE ACTUALLY LAYING DOWN PHEROMONES AND THAT ACTUALLY MAKES THEM MORE COMFORTABLE IT MAKES THEM FEEL BETTER AND THEN MOTHER DOGS PRODUCE A PHEROMONE WHEN THEY'RE NURSING TO HELP MAKE THE PUPPIES A LOT MORE COMFORTABLE AND FEEL SAFE. I GOT YOU. AND SO WHEN YOU TALK ABOUT STRESS AND WE WERE SAYING THAT RUBY AND SHE'S HERE LOOKING AT JILL HER OWNER RIGHT NOW OVER THAT MOMMY WHY AREN'T YOU HERE AND WE CAN TELL BECAUSE THIS IS AN UNFAMILIAR ENVIRONMENT FOR HER. WHAT ARE SOME OF THE REASONS OTHER THAN BEING UNDER THE BRIGHT LIGHTS OF A NATIONAL TV SHOW THAT A DOG OR CAT MIGHT BE STRESSED AND KIND OF START EXHIBITING SOME OF THE BEHAVIORS YOU TALKED ABOUT. WELL CATS GUESTS STRESSED, YOU KNOW THE VERTICAL SCRATCHING VERTICAL THAT THEY DO, THAT'S REALLY NOT NORMAL BEHAVIOR. WHERE AS THEY'RE SCRATCHING IN A HORIZONTAL, THEY'RE TRYING TO GET THEIR CLAWS SHARP BUT IF THEY'RE DOING IT VERTICAL, THAT'S A SIGN THAT THEY'RE VERY STRESSED. AND THEY CAN CAUSE A LOT OF DAMAGE. WHERE AS DOGS, WHEN THEY BECOME STRESSED BY NOISE PHOBIAS YOU KNOW THEY WILL ACTUALLY WIMPER AND COWER. THEY CAN HURT THEMSELVES THEY CAN DESTRUCTIVE AROUND THE HOUSE. YEAH WHICH CAN BE BAD FOR BOTH DOG AND THE OWNER. YES. SO WHAT CAN DO? TALK TO ME ABOUT SOME SOLUTIONS. OH WE DO HAVE A PRODUCT CALLED COMFORT ZONE. IT ACTUALLY MIMICS THE PHEROMONES THAT I WAS TALKING TO YOU ABOUT. OK. FOR THE CAT IT'S THE FACIAL PHEROMONE THAT THEY PRODUCE AND THEN THERE'S A DIFFUSER. YOU SIMPLY PLUG IT IN AND THEN IT LASTS ABOUT A MONTH. SO YOU PLUG THIS IS LIKE YOU WOULD AN AIR FRESHENER YES. AND IT LASTS 30 DAYS AND KIND OF MAKES THE PET CALMER, CALMS THE ENVIRONMENT. CALMS THE ENVIRONMENT AND THEREFORE CALMS THE PET IT HAS BEEN SHOWN TO DECREASE THE URINE SPRAYING AND THE VERTICAL SCRATCHING IN CATS SO WHAT IS THE TAKEAWAY FROM THIS DISCUSSION WHAT WOULD YOU LIKE TO LEAVE OUR VIEWERS WITH? WELL, I GUESS THE FACT THAT WE REALLY DON'T HAVE TO LIVE WITH THESE BEHAVIORS AND YOU KNOW, PEOPLE JUST KIND OF ACCEPT IT WELL, A CAT'S JUST BEING A CAT, OR A DOG BEING A DOG. WE REALLY DON'T HAVE TO LIVE WITH THE BEHAVIOR WE CAN ACTUALLY HELP THEM AND WE CAN HELP OURSELVES AND KIND OF TRY TO FIND A PRODUCT SUCH AS COMFORT ZONE WHICH WILL ACTUALLY STOP THAT DESTRUCTIVE BEHAVIOR. SO WHERE CAN FIND COMFORT ZONE? YOU CAN FIN BOTH THE DIFFUSER AND THE SPRAY IN PETSMART, PETCO, AND OTHER PET SPECIALTY STORES I KNOW A LOT OF PET OWNERS OUT THERE ARE FURIOUSLY, THEY'RE LIKE WHOHOO THANK YOU! AND I KNOW RUBY'S LIKE WHOOHOO IS IT OVER? YES RUBY IT IS! (LAUGHS) SO WE'RE GOING TO LET RUBY GO, DOCTOR WE'LL LET YOU GO. THANK YOU SO MUCH THOUGH. THANK YOU. GOOD INFORMATION. AND IF YOU'D LIKE MORE INFORMATION ABOUT DE-STRESSING YOUR OWN PET VISIT PETCOMFORTZONE.COM THAT'S PETCOMFORTZONE.COM OH AND YOU'RE ALSO INVITED TO VISIT US ON FACEBOOK TO SHARE YOUR FAVORITE PET STORY OR EVEN YOUR BEST NAUGHTY PET STORY. I'VE GOT A LOT OF THOSE. JUST LOOK FOR COMFORT ZONE PRODUCT. GET ONLINE AND SHARE, IT'S THE SOCIAL THING TO DO.