Running a Successful Promotion.

>> Serge Saika: A great tip in running a travel promotion is to really make sure that you include it in all of your current advertising in marketing. If you've got a website, if you've got an email list that you send information out to every once in a while if you advertise in the paper, if you put a radio spot on, if you've got to TV commercials pop on once or twice a month, make sure you include the vacation offer in all of those. Also, include the vacation offer in the store. Make sure all of your staff are into it. Make sure all the staff telling the customers as they enter about the vacation offer. Put up posters, throw cards everywhere, make sure everybody knows because the more touch points you have in your marketing, whether it's externally through TV, radio, website or whatever or internally with your staff and on your windows. The more excited your customers will get and the more of a return on your investment you will see. That would be the big tip that I would offer. >> Vera Tsang: First of all, I think anything that you do you have to have faith in it right and sometimes people make the purchase thinking that this is the miracle that will save our store and if your heart isn't in it if you don't really put your own effort into advertising, like I said before, then it's not just going to do everything by itself, right. So, what I've seen has really worked is when they put on a big blitz, like a big private sale or like an entire Vegas month and they involve the radio station and the radio stations giving away a Vegas trip, along with like, you know a draw at the dealership just for coming in for a test drive. So then, it just gets people in there, knowing that they don't necessarily have to make a purchase. They can get something just by going and talking and looking. >> Rick Peters: The first thing a client can do is to listen to what we tell them. There are many ways to run promotions and our marketing team and sales department know what those ways are and they can incorporate them into their retail business, whether be car dealership, jewelry, furniture, real estate, doesn't matter. It's the same for all. The premise is the same, show value to the customer and give them a reward for business with them. We have some great ways these incentives can be used, and its just matter listening and paying attention and not trying to reinvent the wheel. These have been successful for a lot of people. We have some wonderful case studies that people from take advantage of and learn from what others have done before them. >> Vera Tsang: Definitely get the sales staff involved. When you're like a one-man show just like in anything it doesn't really work right. If you have a team, you have to get them involved and make them believe in the promotion as well.