Back to School 2013 at Westfield

Summer comes to a close and Fall draws near it's more than just about a change in the weather Fall means new beginnings, new fashions friends, and social activites and most importantly a brand new year at school introducing back to school at Westfield a fully integrated marketing campaign showcasing the hottest new Fall brands and style trends during back to school Westfield Shopping Centers transform into playgrounds of discovery for the entire family from the preschooler to the high schooler back to school in Westfield means finding the perfect new outfitting year while having lots of fun along the way Westfield's back to school program first connects with families at home where they get shopping incentives and messaging across all digital channels and local mom and teen bloggers promote the back to school campaign with video blogs on YouTube and Westfield.com they always have great discounts and back to school there's a lot going on but it's a good time the capture the savings I want to go shopping now And at the mall, all conceivable touch plates are activated by back to school events and activities the most popular of which is the locker set sweepstakes it's a text to win promotion integrating the shopping center and the digital ecosystem into one cohesive activation the locker sets are merchandise vitrines that show off the Seasons coolest new apparel lines, school supplies, toys, and technologies, shoppers visit these locker sets for a chance to win not only the products displayed inside but shopping discount cards and cash prizes including thousand-dollar shopping sprees shoppers entered the locker set sweepstakes on Facebook then receive targeted emails promoting retailers and brand partners next they're texted a personal combination to unlock the locker sets and win their very own treasure trove and there's lots more events and and brand sampling throughout the back to school season live stage performances music and arts and crafts for young kids plus freestyle consultations and beauty bars for moms and teens we are loving it my daughter got up an hour early today my daughter loves getting her hair braided she loves getting her nails done this is Westfield families back to school rewarding entertaining fashionable and fun a sensational platform to connect with every member of the family