At&t Drive Studio And Car Technology - At&t annual report 2013

  (slow uplifting music)   BRIAN DOMINGUEZ: The vision at the AT&T Drive Studio,   is to transform the vehicle to mobilize life.   The vehicle talks to the home,   talks to your tablet, talks to your phone.   Incorporated with your U-verse experience,   it's a holistic approach of an entire driver experience.   CHRIS PENROSE: The car is one best places   where you can bring technology together   to truly be the most connected device. Not only for customers,   but for the automobile manufacturers themselves.   Once you have a broadband pipe, you can do so many things   that you've never been able to do before.   And you're able to see information in real time   coming off the vehicle and push information real time to the vehicle.   And all that’s enabled off of our   amazing LTE network here that we have with AT&T.   MARY CHAN: In our conversations with AT&T   it became quickly evident that our visions around   this connected vehicle play, is super synergistic,   in terms of how we want to build this capability out for the industry.   BRIAN DOMINGUEZ: We have a long-term strategic approach   based on a very modular and flexible set of solutions.   Delivering hardware to the vehicle, service delivery,   application delivery, data analytics, professional services,   developer challenges to bring content in the vehicle,   voice recognition, virtual assistants, our answer is yes.   We can help you with that!   CHRIS PENROSE: The whole idea was actually put together   a center where we could showcase end to end   everything AT&T had to offer to the automotive community,   in a working live environment.   To design everything par centric.   We want to be able to work around   speech enablement, and safe driving.   One of the big foundations for this facility,   is all about how can we minimize distraction   and make sure that the connectivity that’s being   brought in the vehicle is being used in a safe way.   And the last thing is about driving without leadership   and that package is really   what's resonating with the automotive community today.   MARY CHAN: Building on the leadership of OnStar,   the introduction of 4G LTE is the natural evolution   of the next generation of services and capability   that we will usher in.   BRIAN DOMINGUEZ: We're here designing the road ahead.   And AT&T Drive Studio is on the forefront of that.       (sonic logo)