Direct Mail Faq - What size postcard should i use?
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The size of the postcard really depends on a number of different factors.
One is, are you marketing to an audience that's receiving a lot of
promotion from somebody else in your industry?
Because if you are, like if you're a dentist or an electrician or someone
who sends out postcards as a way of getting leads, if your industry is
doing that, you need the biggest, best postcard. You need bigger.
If you're in a niche industry that doesn't really normally promote with
postcards, then you can use a 4.25" by 6" postcard, because you're not
competing in the mailbox with somebody else doing the same thing you're
doing.
