Paint The Town

FOR THE FIRST TIME TODAY. SHE'S IN FROM AUSTRALIA. WE'RE LOOKING AT A 1-BEDROOM BETWEEN $600,000 AND $800,000. (Conlon) TO FIND A PROPERTY BETWEEN $600,000 AND $800,000 IS PROBABLY NOT GOING TO HAPPEN. WELL, MICKEY, IT'S JUST BEAUTIFUL. BEFORE YOU FALL IN LOVE, THIS UNIT IS PRICED AT $1,715,000. (Peters) I'VE BEEN TRYING TO THINK ABOUT GETTING ART INTO OUR STAGED APARTMENTS. SO, FRED, LESLIE AND I BOTH HAVE LISTINGS ON 72nd STREET. (Rosenthal) I THINK BRINGING IN THE ART WILL REFOCUS THIS UNIT. (Royce) I AM REAL EXCITED. THIS IS, I WOULD SAY, THE PERFECT PLACE TO EXHIBIT ART. WELL, SLIGHT CHANGE OF PLAN. WE ARE NOT GOING TO BE ABLE TO HANG THE ART ON THE WALLS. NO. -- Captions by VITAC -- Closed Captions provided by Scripps Networks, LLC. (Conlon) I'M MEETING MY CUSTOMER, SUZANNE HEATH, FOR THE FIRST TIME TODAY. SHE'S IN FROM AUSTRALIA FOR JUST ONE WEEK TO LOOK AT PIED-à-TERRE PROPERTIES. WAS YOUR FLIGHT OKAY? NO JET LAG? A LITTLE BIT OF JET LAG? SO IF I GO TO SLEEP, JUST WAKE ME UP. I KNOW. BECAUSE WE HAVE SUCH A VERY SHORT TIME AND A LOT OF GROUND TO COVER, I NEED TO EDUCATE HER VERY QUICKLY ABOUT THE NEW YORK CITY REAL-ESTATE MARKET. TELL ME A LITTLE BIT ABOUT WHAT YOU'RE LOOKING FOR. WELL, WE'RE LOOKING AT A 1-BEDROOM, 1-BATHROOM. WE'RE ACTUALLY STAYING HERE FOR A COUPLE OF MONTHS A YEAR. AND I WANT SOMETHING THAT WOULD MAKE ME FEEL LIKE I'M IN NEW YORK, SOMETHING FABULOUS. SO A VIEW OF A DUMPSTER IS NOT YOUR IDEA OF NEW YORK. NO. A NICE SKYSCRAPER WOULD BE NICE OR AN ICON. OKAY. IT'S A BIG ASK, BUT IT'S NOT IMPOSSIBLE. (Sue) MY PARTNER, BRUCE, LOVES PROPERTY. IT'S A LITTLE HOBBY OF HIS. AND I SAID TO HIM, "IF YOU WANT TO BUY PROPERTY ANYWHERE IN AMERICA, IT SHOULD BE NEW YORK." WHAT HAVE YOU DECIDED THAT YOUR PRICE RANGE IS? MM-HMM. ...WHICH, OBVIOUSLY, ALL MY RESEARCH ONLINE -- IT'S NOT GETTING US WHAT WE NEED. SO I'M PRETTY REALISTIC IN THE FACT THAT I'M PROBABLY GONNA HAVE TO GO UP. TO FIND A TURNKEY PROPERTY BETWEEN $600,000 AND $800,000, WITH THE CRITERIA YOU DISCUSSED IS PROBABLY NOT GOING TO HAPPEN. YOU KNOW, WE WILL HAVE TO DO SOMETHING. TO GET WHAT WE WANT, WE NEED TO PAY FOR IT. OKAY. TERRIFIC. (Conlon) I'M GLAD WE'RE ON THE SAME PAGE. SUE AND HER PARTNER, BRUCE, ARE LOOKING FOR A 1-BEDROOM, 1-TO-1-1/2-BATH APARTMENT, AND WE'VE DISCUSSED A VARIETY OF NEIGHBORHOODS, BUT REALLY WHAT THEY'RE LOOKING FOR IS SOMETHING THAT'S QUINTESSENTIALLY NEW YORK. WHAT THEY NEED TO UNDERSTAND, THOUGH, IS TO HAVE WHAT THEY WANT, THEY NEED TO COME TO A HIGHER NUMBER. I'LL MAKE SURE YOU GO BACK WITH SOMETHING. (Peters) AS YOU KNOW, IN THE LAST FEW YEARS, WE'VE BECOME MORE AND MORE FOCUSED ON STAGING. SO I'VE BEEN TRYING TO THINK ABOUT WAYS IN WHICH OUR STAGING CAN DISTINGUISH OUR PROPERTIES AND MAKE THEM NOT LOOK LIKE THE STAGINGS WHICH ARE BEING PERFORMED BY EVERYBODY ELSE. AND SO I'VE BEEN IN TOUCH WITH MICHAEL ROYCE, WHO RUNS THE NEW YORK FOUNDATION FOR THE ARTS, ABOUT GETTING ART INTO OUR STAGED APARTMENTS. WHAT'S EXCITING ABOUT THIS ART IDEA IS THAT IT TRANSFORMS THE SPACE FOR THE DURATION OF THE LISTING, AND IT'S A COMPLETE CHANGE IN THE VIEWER'S PERCEPTION OF THE SPACE WE'RE TRYING TO SELL. YEAH? LESLIE AND I BOTH HAVE LISTINGS ON 72nd STREET, AND WE WERE TRYING TO THINK OF A WAY TO KIND OF BRING THEM TOGETHER, AND WE NEED SOMETHING TO MAKE THEM LOOK FRESH AND NEW, SO MAYBE WE COULD EVEN DO, LIKE, AN ART SHOW OR SOMETHING, WHERE YOU COULD GET PEOPLE TO GO TO BOTH, LIKE A TOUR. LIKE AN ART TOUR. (Rosenthal) CURRENTLY THE WALLS ON MY LISTING ARE COMPLETELY BARE, AND I THINK BRINGING IN THE ART WILL CHANGE THE LOOK OF THIS UNIT. I COULD RE-MARKET IT ON THAT PREMISE ALONE. (Lupard) AND MINE IS 15 WEST 72nd. AND, ACTUALLY, SHE HAS BEAUTIFUL ART. SO MAYBE JUST TO CHANGE IT UP TO GET A NEW AUDIENCE IN THERE. (Peters) AND I LIKE THE IDEA THAT ONE OF THEM IS ESSENTIALLY EMPTY AND ONE OF THEM IS ESSENTIALLY FULL. (Lupard) I THINK THE WHOLE CONCEPT OF THE ART -- IT'S JUST BRILLIANT. BECAUSE IT BENEFITS THE ARTS, IT BENEFITS THE SELLERS, AND IT ALSO GIVES YOU A WAY TO GET BROKERS TO COME IN THERE. HERE'S WHAT I'LL DO. I'LL PUT YOU GUYS IN TOUCH WITH MICHAEL AT NYFA TO DETERMINE WHAT KIND OF ART IS GONNA BE MOST EFFECTIVE. YOU KNOW WHAT? IT'S ALL ABOUT THE BRANDING AND THE MARKETING. ANOTHER GREAT IDEA FROM FRED! THANKS, LADIES. SO, HERE WE ARE AT WEST 57th STREET -- THE HEART OF MANHATTAN. (Conlon) I CHOSE THIS APARTMENT FOR SUE PRIMARILY BECAUSE OF ITS LOCATION. WE'RE NEAR THEATER AND PARKS AND SHOPPING. IT'S A LITTLE BIT HIGHER THAN THE PRICE RANGE WE DISCUSSED, BUT I'M HOPING TO GIVE HER A SENSE OF HOW MUCH YOU GET FOR YOUR MONEY, WHAT KIND OF VIEWS YOU CAN EXPECT. HI. WELCOME. NICE TO MEET YOU. I'M SOPHIA CICILIONI, WITH THE MARKETING DIRECTORS. THIS IS A 1-BEDROOM, 1-1/2-BATH. (Conlon) IT CERTAINLY IS. WHAT AM I LOOKING AT HERE, MICKEY? OKAY. WHAT WOULD THAT STREET THERE BE? THAT'S 56th. IT LOOKS VERY IMPRESSIVE, ISN'T IT? IT'S RIGHT THERE. OH, IT'S FLUFF AND FRESH. OHH. AND, SUE, LOOK AT THAT VIEW. I PROMISED YOU AN ICON, AND I DELIVERED. IT'S THE STATUE OF LIBERTY! IT'S AN EENSY-WEENSY STATUE OF LIBERTY. (Sue) I LOVE THE VIEW FROM THE BEDROOM. IT'S FABULOUS. BUT I FOUND THE CEILINGS QUITE LOW. WHICH BRINGS ME TO THE QUESTION OF PRICE, MICKEY. UH, I HAVE GONE A LITTLE BIT OUTSIDE OF YOUR BUDGET. THE PRICE OF THIS APARTMENT IS $1,345,000. SIGNIFICANTLY MORE, WHICH IS WHY YOU GET MORE. YOU DO GET MORE, INDEED. LOOK, I LIKE THE PROPERTY. I THINK IT'S FABULOUS. BUT FOR THAT KIND OF MONEY, I PROBABLY WOULD BE LOOKING AT A FIFTH AVENUE ADDRESS. MAYBE SOMETHING MORE ICONIC. AND WE'VE SET THE BAR HIGHER. (Conlon) TODAY'S TOUR WAS PRIMARILY EDUCATIONAL. NOBODY EXPECTS TO BUY THE FIRST APARTMENT THEY SEE. BUT WHAT I'M CONCERNED ABOUT IS IF I'M UNABLE TO PRODUCE, WE'VE LOST YET ANOTHER DAY OF SHOWINGS, WHICH LEAVES US WITH ONLY THREE. I CAN'T PROMISE THE SAME VIEWS, THE SAME PRICE, THE SAME CEILING HEIGHT, BUT IF YOU'RE WILLING TO WORK WITH ME AND GIVE UP ON ONE TO GET ANOTHER, I THINK WE CAN FIND THE RIGHT SPOT FOR YOU. SOUNDS FABULOUS. (dog barking) HELLO! HI, HONEY. COME ON IN. SADIE, IT'S DEB! (Lupard) I'M HERE TODAY TO TALK TO MY CLIENT ABOUT HAVING AN ART INSTALLATION IN HER APARTMENT AND CHANGING UP SOME OF HER ARTWORK. LOOK HOW BEAUTIFUL THE LIGHT IS. I KNOW, I KNOW. SO, IT'S NOT ABOUT REMOVING YOUR BEAUTIFUL ARTWORK IN YOUR APARTMENT, BUT HAVING YOU BREATHE NEW LIFE INTO A LISTING. YEAH, BECAUSE I LOVE WHAT I HAVE UP HERE. YOU KNOW, THERE'S TONS OF LIGHT, ALL THESE WINDOWS, AND, OBVIOUSLY, I WANT TO GENERATE EXCITEMENT ABOUT THIS APARTMENT. LET'S DO IT. (Debra) YOU KNOW, ORIGINALLY, THIS PROPERTY WAS LISTED WITH ANOTHER AGENT, AND I DID NOT GET A LOT OF PEOPLE COMING TO SEE IT, WHICH REALLY SURPRISED ME. AND I HAVE A LOT OF FAITH IN DEB, BUT, YOU KNOW, I'M A LITTLE BIT NERVOUS TO SEE HOW DIFFERENT THIS SPACE COULD LOOK WITH DIFFERENT ART. I HAVE TO SAY, THIS I WOULD NOT WANT TO MOVE. IT'S VERY FRAGILE. BUT HERE WE COULD MAYBE DO -- HERE AND HERE. (Lupard) STAGING AN APARTMENT WITH ARTWORK IS A VERY TOUCHY THING, BECAUSE ARTWORK ELICITS A VERY EMOTIONAL FEELING FOR PEOPLE, SO YOU DON'T WANT IT TO OVERWHELM THE SPACE. YOU'RE JUST FRESHENING IT UP. THAT'S THE WHOLE POINT OF IT. AND THEN THERE'S THIS BEAUTIFUL KITCHEN. (Lupard) WE COULD PROBABLY PUT ARTWORK -- I COULD SEE THAT THERE AND IN THE CORNER. (Debra) I AM ALL FOR IT. HOPEFULLY BRINGING ARTWORK TO THE APARTMENT WILL BRING IN LOTS MORE BROKERS THAN USUAL, BECAUSE IT'S NOT JUST CHEESE AND CRACKERS. YOU JUST HAVE TO BE CAREFUL, BECAUSE YOU DON'T WANT THEM TO JUST COME TO SEE THE ARTWORK. YOU WANT TO MAKE SURE THEY COME TO SEE THE PROPERTY AND THEN BRING BACK LOTS OF BUYERS TO BUY THIS PROPERTY AND GET THIS PROPERTY SOLD. (Conlon) SUE, HERE WE ARE -- FIFTH AVENUE, AS PROMISED. IT'S FABULOUS. IT IS FABULOUS. SUE, HERE WE ARE -- FIFTH AVENUE, AS PROMISED. IT'S FABULOUS. IT IS FABULOUS. (Conlon) IN THE LAST APARTMENT WE VISITED, WE DISCOVERED THAT SUE WOULD HAVE TO RAISE HER BUDGET IN ORDER TO GET WHAT SHE'S LOOKING FOR IN A NEW YORK APARTMENT. SHE ALSO DECIDED IF SHE'S GOING TO GO TO THAT NUMBER, SHE'S GOING TO HAVE TO HAVE MORE IN TERMS OF VIEWS, IN TERMS OF SPACE, AND IN TERMS OF QUALITY OF FINISHES. HOW YOU DOING? HI, ANDREW. MICKEY CONLON FROM CORE. ANDREW ANDERSON, DOUGLAS ELLIMAN. GOOD TO MEET YOU. (Sue) WELL, MICKEY, IT'S GORGEOUS. (chuckling) IT IS GORGEOUS. WE'RE LOOKING AT THE HUDSON RIVER, FACING WEST. IT GIVES YOU A LOVELY FEELING OF SPACE, AND I LOVE THE HIGH CEILINGS. I THOUGHT YOU WOULD. AND THE KITCHEN'S GREAT. IT'S CLASSIC ART DECO, VERY NEW YORK. OH! HOLD THE PRESSES! OH, MY GOODNESS. THIS COULD BE THE MOST MAGNIFICENT BATHROOM IN NEW YORK. IT IS, INDEED. YEAH, BEFORE YOU FALL IN LOVE, I DO WANT TO TELL YOU THAT THIS UNIT IS PRICED AT $1,715,000. YOU DID HEAR THE PRICE, RIGHT? I DID. I DID. OKAY. I'M JUST MAKING SURE. (Sue) THE MOMENT I WALKED IN THE DOOR, I WAS MIND-BLOWN, BUT IT'S A LOT MORE THAN I ANTICIPATED SPENDING WHEN I CAME HERE -- A LOT MORE. LOTS AND LOTS MORE. WE MIGHT NEED TO DO SOME NEGOTIATION. I DON'T KNOW HOW IT WORKS HERE. (chuckles) I'M NOT LOOKING FORWARD TO THIS CONVERSATION WITH BRUCE. I'M JUST GOING TO PUT THAT OUT THERE. (Conlon) I'M NOT IN THE HABIT OF SHOWING CUSTOMERS PROPERTIES OUTSIDE OF THEIR PRICE RANGE. HOWEVER, IF SOMEBODY HAS A VERY SPECIFIC NEED, IT'S MY JOB TO SHOW THEM WHAT IT'S GOING TO TAKE TO GET WHAT THEY WANT. (Sue) IT'S JUST PERFECT -- THE CEILINGS, THE VIEWS, EVERYTHING. OKAY, WHY DON'T WE GO BACK TO MY OFFICE AND TRY TO GET BRUCE ON A CONFERENCE CALL RIGHT AWAY? HE'LL LOVE THIS. (Rosenthal) SO, I'M VERY EXCITED TO SHOW YOU MY APARTMENT HERE. WELL, I'M VERY EXCITED TO SEE IT. (Rosenthal) TODAY I'M WITH MICHAEL ROYCE FROM THE NEW YORK FOUNDATION FOR THE ARTS, AND WE'RE HERE AT MY NEW EXCLUSIVE AT 422 EAST 72. I'M HOPING THAT MICHAEL HAS SOME GREAT IDEAS AND GREAT CONCEPTS TO PLACE THIS ART INSTALLATION. BUT I JUST FOUND OUT THAT THE OWNERS ARE NOT ALLOWING ANYTHING TO BE PUT ONTO THE WALLS, SO THIS SHOULD BE VERY INTERESTING. (Royce) WOW! LOOK AT THOSE VIEWS! INCREDIBLE! SO, THIS IS THE MASTER. IT'S BEAUTIFUL. SOUTHERN EXPOSURES. AND YOU HAVE A BEAUTIFUL ENSUITE BATH. WOW! CAN I LIVE HERE? (Rosenthal) IF THE PRICE IS RIGHT, YOU CAN. SO, HERE'S YOUR SECOND BEDROOM. THREE CLOSETS. ENSUITE BATH, AS WELL. BUT, OF COURSE, I THINK THE ART SHOULD BE PLACED IN THE APPROPRIATE PLACE, WHICH WOULD BE THE LIVING ROOM. THE LIGHT IS FANTASTIC. WOW. LOOK AT THE RIVER VIEWS. (Rosenthal) THAT'S WHAT THIS IS ALL ABOUT. I AM REAL EXCITED. THIS IS, I WOULD SAY, THE PERFECT PLACE TO EXHIBIT ART. WELL, I LIKE THAT IDEA, BUT THERE HAS TO BE A LITTLE BIT OF A CHANGE. THIS APARTMENT'S BEEN FRESHLY PAINTED. I SEE THAT. AND AS YOU CAN ALSO SEE, THERE'S NO HOOKS. SO THEREFORE, WE WILL BE UNABLE TO PUT THE ART ON THE WALLS. YOU'RE KIDDING, RIGHT? NOT QUITE, I KNOW, WHAT YOU WERE HOPING FOR. (Royce) WHEN I FIRST WALKED INTO THE SPACE, YOU KNOW, I WAS VERY EXCITED ABOUT WHAT WE COULD DO. AND WHEN I LEARNED THAT WE COULDN'T HANG ANYTHING ON THE WALLS, IT WAS SHOCKING. OR SOMETHING ON THIS VERY WALL RIGHT HERE! NO? OKAY. IT WILL BE A CHALLENGE, WHERE TO PLACE IT AND HOW TO PLACE IT, BUT ART SPEAKS FOR ITSELF, AND THE BEAUTY OF IT WILL RESONATE WITH ANYBODY WHO COMES INTO THEIR SPACES. WE'RE GONNA MAKE THIS WORK FOR YOU. WE WILL. GOOD. GOOD. (whistle blows) (Conlon) SUE AND I JUST LEFT 400 FIFTH AVENUE, WHERE SHE FOUND A FABULOUS APARTMENT THAT FITS ALL OF HER CRITERIA, EXCEPT PRICE. HI, BRUCE. SORRY TO GET YOU UP, BUT IT'S IMPORTANT. WHILE IT'S NO SURPRISE THAT THE APARTMENT WE SAW HAD EVERYTHING THAT SUE WAS LOOKING FOR, WE NEED TO COMMUNICATE THAT TO BRUCE SO HE CAN MAKE AN INFORMED DECISION ON THEIR OFFER. DID YOU GET MY PICTURES? PERFECT, EXCEPT FOR IT'S A LITTLE EXPENSIVE. (laughter) I'M GLAD YOU'RE WHERE YOU ARE SO YOU CAN'T BITE MY HEAD OFF. THE PRICE OF THIS UNIT IS $1,715,000, WHICH I KNOW IS WAY OUTSIDE OF YOUR ORIGINAL BUDGET. BUT IF YOU BRING IN AN OFFER OF $1.6 MILLION, THE SPONSOR WILL AT LEAST HEAR YOU, AND THAT WILL GET THE BALL ROLLING. THEY WILL REACT. (chuckles) I'M AFRAID THEY MAY NOT TAKE YOU SERIOUSLY. (Sue) BRUCE IS A TOUGH NEGOTIATOR. HE'S BOUGHT AND SOLD A LOT OF PROPERTIES, AND HE LIKES THE CHASE, AND, OBVIOUSLY, HE'S TRYING TO HIT THE BUDGET THAT HE SET FOR ME, 'CAUSE I'VE GONE A LITTLE ABOVE EXPECTATION. SO I THINK YOU'D BE IN A BETTER POSITION TO COME IN WITH SOMETHING CLOSER TO THE ASKING PRICE. (sighs) IN THE CURRENT REAL-ESTATE MARKET IN NEW YORK, YOU LOSE VALUABLE TIME BY PLACING A LOW OFFER, AND I FEAR, FOR SUE AND BRUCE. WITH THE LIMITED AMOUNT OF TIME THEY HAVE, THAT MIGHT BE WORKING AGAINST THEM. OKAY, BRUCE. WE'LL GET STRAIGHT TO IT. YOU GET TO BED. THANK YOU, DARLING. (Rosenthal) TODAY'S THE BIG DAY. DEB AND I -- WE'RE HAVING OUR ART SHOW. YES. IT'S PERFECT. (Royce) WHAT IF WE PLACED THAT SO THAT ONE IS ON TOP OF THE OTHER? (Rosenthal) WE ARE AT THE OXFORD AT 422 EAST 72. TODAY'S THE BIG DAY. WE'RE HAVING OUR ART SHOW. DEB AND I ARE BOTH VERY EXCITED. WE'RE STARTING AT MY LISTING AND THEN GOING OVER TO HERS. I'M SO EXCITED TO SHOW YOU THE APARTMENT, FIRSTLY. (Man) THE EAST RIVER. THAT'S FABULOUS. AS YOU KNOW, THIS IS A 2-BEDROOM, 2-1/2-BATH APARTMENT WITH PHENOMENAL VIEWS. THIS IS THE MASTER BEDROOM. THIS IS ALL ENSUITE. HERE YOU HAVE A FULLY RENOVATED KITCHEN. STAINLESS STEEL APPLIANCES, BEAUTIFUL WOOD CABINETRY. VERY. AS AN AGENT, IT'S ALWAYS GOOD TO SET YOURSELF APART FROM YOUR COMPETITORS IN THE MARKETPLACE. IT'S A PROCESS OF EXPANDING THE SPHERE AND ALSO FIND NEW WAYS TO BRING NEW PEOPLE TO THE LISTING. (Rosenthal) ISN'T THAT GREAT? AND I THOUGHT TO PLACE IT HERE -- ACTUAL NEW YORK CONSTRUCTION VERSUS A CONSTRUCTION. EXACTLY. (Peters) WHY I THINK THIS IS WORKING FOR THE APARTMENT IS BECAUSE IT CONTEXTUALIZES THE SPACE, AND I THINK THAT'S WHAT WE'RE ALWAYS TRYING TO DO. IT WAS A PERFECT IDEA. IT GIVES YOU AN EXCUSE TO COME TO AN OPEN HOUSE THAT'S JUST NOT ANOTHER OPEN HOUSE. THAT'S THE IDEA. SUE, THIS IS A VERY DIFFERENT NEIGHBORHOOD. (Conlon) SO, BRUCE AND SUE HAVE LEARNED AN IMPORTANT LESSON ABOUT THE NEW YORK REAL-ESTATE MARKET. THEY, UNFORTUNATELY, HAVE LOST THE APARTMENT THEY BID ON AT 400 FIFTH AVENUE. THE BID WAS SIMPLY TOO LOW. AT THIS POINT, WE HAVE TWO DAYS LEFT TO IDENTIFY A PROPERTY, MAKE AN OFFER, AND HAVE IT ACCEPTED BEFORE SUE GOES BACK TO AUSTRALIA. SO, WHAT DO YOU THINK OF THIS? IT'S LOVELY. SO HERE WHAT YOU'RE GETTING IS A 2-BEDROOM, 2-BATH HOME. NATURALLY, YOU'RE GRAVITATING TOWARD THE WINDOW. I DO. AS YOU KNOW, I LIKE THE VIEW. BUT THERE'S ONE THING I CAN'T HAVE, AND THAT'S YOU GETTING HUNG UP ON 400 FIFTH. 'CAUSE, YOU HAVE TO REMEMBER, MM-HMM. Sue: I CAN'T STOP THINKING ABOUT THAT FIFTH AVENUE APARTMENT. IT JUST TICKED EVERY BOX THAT BRUCE AND I ARE LOOKING FOR. WELL, THE KITCHEN'S GOOD. IT'S GOT ALL THE AMENITIES AGAIN, WHICH IS NICE. I JUST GOT TO GET MY HEAD AROUND. (Conlon) BUT CAN YOU IMAGINE THIS WORKING FOR YOU? IT'S JUST NOT GRABBING ME, MICKEY, BUT, YOU KNOW... I UNDERSTAND. (Conlon) I THINK SUE'S REACTION TO THE APARTMENT WAS PRETTY MUCH WHAT I EXPECTED IT TO BE. WHILE I WAS HOPING SHE WOULD SEE THE VALUE IN THE SPACE, I KNEW THAT SHE WAS TRULY ATTACHED TO THE VIEWS SHE SAW AT 400 FIFTH. BUT I NOTICE THAT YOU'RE NOT TEXTING ANY PICTURES TO BRUCE. TO BE HONEST WITH YOU, MICKEY, I CAN'T GET 400 FIFTH OUT OF MY HEAD. THAT LEAVES US WITH A DILEMMA. WHERE DO WE GO FROM HERE? DO YOU THINK THEY'D HAVE ANYTHING ELSE? IT'S A VERY NEW BUILDING, AND THERE'S LOTS OF APARTMENTS. IF YOU'RE WILLING TO COME TO TERMS WITH A NEW NUMBER. HE'D BE WILLING TO GO A BIT HIGHER. I KNOW HE WOULD. I'M WILLING TO DO THE WORK. I KNOW. IF WE'RE ABLE TO IDENTIFY A PROPERTY AT 400 FIFTH AVENUE, THE ONE THING WE KNOW NOW IS THAT WE NEED TO MOVE QUICKLY AND WE NEED TO COME IN WITH A VERY STRONG OFFER. (Woman) I LOVE THAT PIECE. I THINK IT REALLY DRAWS YOUR EYE. I MEAN, IT'S FUN TO SEE THE APARTMENT LOOK A DIFFERENT WAY. (Royce) YOU KNOW, THIS IS NIAGARA, AND WHEN PEOPLE GO TO NIAGARA, ONE OF THE THINGS THEY ALWAYS SAY IS, "WOW, WHAT AN AMAZING VIEW," RIGHT? AND THEN, WHEN YOU LOOK OUT THESE WINDOWS, YOU CONTEXTUALIZE THIS AGAINST THE ACTUAL VIEWS, AND IT ALL COMES TOGETHER. SO, WE'VE MOVED WEST FROM EAST TO MY LISTING AT WEST 72nd STREET, AND THE PLACE LOOKS LIKE A FRESH, NEW LISTING. (Woman #2) THAT'S SO MUCH SPACE, AND A DEFINITION OF DIFFERENT AREAS OF THE APARTMENT REALLY FLOWS BEAUTIFULLY HERE. AND YOU KNOW WHAT I LOVE ABOUT THE PLACEMENT OF THE ARTWORK? IS WHEN THERE'S THIS GREAT OUTDOOR PAINTING HERE, IT DRAWS YOU INTO THIS GIGANTIC KITCHEN. THIS IS A BIG KITCHEN, RIGHT? (Feiwel) I'M VERY IMPRESSED WITH THIS PROPERTY. WELL, THIS IS AN APARTMENT FOR ART. IT HAS NORTHERN LIGHT AND A LOT OF WALL SPACE, AND IT HAS INDIRECT LIGHTING. I THINK ONCE PEOPLE COME UP HERE AND THEY SEE THE SPACE, IT ALMOST SELLS ITSELF. WELL, AFTER THIS MORNING, I MEAN, THEY'RE VERY DIFFERENT APARTMENTS, AND THE ARTWORK WAS QUITE DIFFERENT. BUT THEY EACH FIT THE APARTMENT PERFECTLY. AND EACH OF THEM MOVES THE IDEA OF HOW SUCCESSFUL IT CAN BE TO STAGE WITH ART. (Lupard) IT WAS A GREAT TURNOUT. FRED WAS HAPPY. SO THE NEXT STEP IS TO CALL ALL OF THOSE BROKERS THAT CAME TODAY AND SAY, "WHEN ARE YOU COMING BACK WITH YOUR BUYERS?" (Conlon) THE LAST THING I WANTED TO DO WAS TO CALL YOU AWAY THAT'S OKAY. I'VE GOT ABOUT 45 MINUTES BEFORE I HAVE TO BE IN A CAB. (Conlon) SUE, THE LAST THING I WANTED TO DO WAS TO CALL YOU AWAY THAT'S OKAY. I'VE GOT ABOUT 45 MINUTES BEFORE I HAVE TO BE IN A CAB. (chuckles) (Conlon) I'M WORKING VERY HARD IN THE 11th HOUR TO DELIVER SOME VERY GOOD NEWS TO BRUCE AND SUE. AND IF I'VE DONE MY JOB WELL, THEY HAVE ENOUGH EDUCATION TO MOVE SWIFTLY AND GET THE APARTMENT THAT THEY WANT. SO I BEGGED AND I PLEADED, AND THERE'S ANOTHER APARTMENT IN THE BUILDING THAT CURRENTLY HAS A CONTRACT OUT. HOWEVER, ANOTHER BUYER IS ABOUT TO LEARN WHAT YOU LEARNED. THEY'RE DRAGGING THEIR FEET, AND THE DEVELOPER IS WILLING TO SELL THAT APARTMENT TO YOU, BUT YOU NEED TO MOVE QUICKLY. ARE YOU SERIOUS? RIGHT. ALL OF THE SAME FINISHES. IT'S ON A SLIGHTLY LOWER FLOOR, BUT IT HAS EVERYTHING YOU'RE LOOKING FOR. (Sue) I'VE BEEN COMING TO NEW YORK CITY SINCE I WAS A YOUNG GIRL, AND I HAVE DREAMED OF HAVING A PLACE IN NEW YORK. AND TO ACTUALLY HAVE IT HAPPEN IS JUST UNBELIEVABLE. IT IS MIND-BLOWING. SO, TELL ME, WHAT DO WE HAVE TO DO? YOU NEED TO GIVE ME YOUR AUTHORIZATION ABSOLUTELY. YOU HAVE MY AUTHORIZATION. (laughs) (Conlon) BRUCE AND SUE THREW A LOT OF CHALLENGES AT ME THIS WEEK, BUT I'M VERY PROUD OF THE FACT THAT I WAS ABLE TO RISE TO THE OCCASION AND TO FINALLY GET THEM THE APARTMENT THEY WANTED IN THE END. CAN WE SEE IT? I CAN'T BRING YOU TO THE APARTMENT, BUT I CAN SHOW YOU THIS. (gasps) IS THAT THE CHRYSLER BUILDING? IT IS, INDEED. OH, MICKEY! (both laughing) YAY! (Royce) WELCOME TO OUR GALLERY. WE HAD SUCH A GREAT SUCCESS WITH OUR EVENTS THAT WE'RE BACK FOR MORE. (Rosenthal) THE OPEN HOUSES WENT VERY WELL. I HAVEN'T SEEN ANY IMMEDIATE RESULTS, BUT I DO THINK THAT THE PROPERTY IS SHOWING MUCH BETTER. SO, I'M HERE IN DUMBO, BROOKLYN, AT THE NYFA GALLERIES, TO TAKE THIS ONE STEP FURTHER AND TO BE ABLE TO UTILIZE IT IN OTHER LISTINGS. HOW DO YOU FEEL OUR WORK TOGETHER WENT? IT WAS GREAT. EVERYONE HAD A GREAT TIME. IT DID? YES, AND WE'VE HEARD OTHER BROKERS SAY, "WOW, THAT WAS SUCH A GREAT IDEA." AND THE SELLERS WERE HAPPY. THE WONDERFUL THING ABOUT THIS PARTNERSHIP IS THAT IT BRINGS THE ARTIST INTO A MUCH LARGER COMMUNITY -- ONE IN WHICH THEY NORMALLY WOULDN'T BE IN. SO I'M REALLY EXCITED ABOUT WHAT WE'RE DOING HERE. THIS I WOULD LIKE IN A LARGER THEME. IT'S SO VIBRANT. THIS PARTICULAR ARTIST ACTUALLY DOES VERY LARGE PIECES. I THINK SHE WOULD BE DELIGHTED TO WORK WITH YOU. (Lupard) I THINK MICHAEL'S IDEA ABOUT, "THE ART CHANGES THE SPACE, AND THE SPACE CHANGES THE ART," IS TOTALLY TRUE. EVERY LISTING HAS AN ISSUE SOMEWHERE OR OTHER, AND I THINK THAT A PIECE OF ARTWORK COULD CURE MANY PROBLEMS IN MANY APARTMENTS. AND THIS IS ONE OF MY FAVORITES SO FAR BECAUSE I LOVE THE WAY THAT THE LIGHT IS FEEDING THROUGH THE STAINED GLASS. IT'S VERY INTERESTING. WELL, I KNOW THAT INSTALLATIONS ARE NOT NECESSARILY WHAT YOU WOULD NEED, BUT LET ME TAKE YOU TO SOME REALLY INTERESTING ONES TO LOOK AT. WE WANT TO SEE EVERYTHING YOU HAVE. GREAT. WELL, IT'S THIS WAY RIGHT HERE. FOLLOW ME.