Herb kelleher

I tell my employees that we're in the service business, and it's incidental that we fly airplanes.

It is my practice to try to understand how valuable something is by trying to imagine myself without it.

Power should be reserved for weightlifting and boats, and leadership really involves responsibility.

I've found that many of the greatest ideas surface in bars because that's where many people cultivate inspiration.

The people of Southwest have always been my pride, my joy and my love. Their indomitable dedication and esprit de corps have taken Southwest from a three-airplane dream to a 500-airplane reality.

The spirit of Southwest Airlines is exuberant, it's caring, it's dedicated, it's diligent, it's fun, it's rewarding, it's a joy.

Just because you don't announce your plan doesn't mean you don't have one.

I'd say my mother made more of a difference to me than anyone else did. I know that's a conventional and perhaps mundane answer, but my family was blown apart at the start of World War II.

The clear, unmistakable sign of a bureaucrat is somebody who worries about whether he has a window.

I think my greatest moment in business was when the first Southwest airplane arrived after four years of litigation, and I walked up to it and I kissed that baby on the lips and I cried.