Is the computer business as ruthless as it appears to be? No, not at this point. To me, the situation is like a river. When the river is moving swiftly there isn’t a lot of moss and algae in it, but...
Was there a point at which Apple stopped being fun? Well, Apple was about as pure of a Silicon Valley company as you could imagine. We started in a garage. Woz (co-founder Stephen Wozniak) and I both...
During the iPod's development process did you get a sense of how big it would become? The way you can tell that you're onto something interesting is if everybody who knows about the project wants one...